What you say about yourself, your team and your firm matters.
You’re either prepared to proudly and confidently describe your “core”, or you wing-it and leave how you come across to chance.
If you don’t take responsibility for defining your “core,” your distinctive competencies, and why you deserve consideration from clients, prospects and centers-of-influence, someone else — the media or your competitors — will do it for you. That is not what you want.
By using a simple concept — the “four cornerstones” framework — you can develop powerful safe harbors – a linguistic metaphor for your conversational “go-to-place” to explain any topic of fundamental importance.
Safe harbors aren’t canned or memorized sound bites. They’re dependable, repeatable frameworks for organizing and delivering your thoughts in a relevant, meaningful and personal manner in as much or as little time as you have to deliver your message.