Second only to being asked — “What do you do?” – the most frequent question financial professionals receive is “What’s going on in the markets?”

Never be caught off-guard or unprepared to respond. Winging-it is not an option.

Rely on the four cornerstone concept to frame your safe harbor response.

All you have to do is remember four letters: I E G R.

Then relax and think about all the topics dealing with the markets and investing that are related to these letters.

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